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The Three Pin Flags logo is a modern icon that subtly forms the three “N” shapes within Dunning, connecting the brand name directly to the sport. Inspired by the golf pin, an aspirational focal point for every player the mark symbolizes precision, ambition, and achievement which reinforces the brand’s Engineered for Athletes | Designed for Players ethos. Its clean, minimal geometry allows it to function as a standalone sportswear emblem without an overt golf reference, while also offering versatility across design applications, from stitching details and seam construction to custom pattern development. Motion concepts, such as flags waving and transforming into the logo, further extend the identity into dynamic brand storytelling.
For Dunning’s rebrand, I designed a new homepage experience that introduces the Three Pin Flags logo as the foundation of the visual system. The layout is clean and performance-driven, using a dark, premium interface to highlight the new mark and elevate product storytelling. The logo is centered within the navigation as a strong, modern identifier, while its angular geometry informs graphic elements and subtle patterning throughout the page.
Full-width, high-contrast lifestyle photography leads the homepage, capturing athletes in motion to immediately communicate performance and precision. Supporting sections blend product innovation with editorial storytelling, using technical callouts and minimal typography to highlight advanced fabrics and construction. The Three Pin Flags icon is further extended into a repeating graphic motif at the footer, reinforcing brand recognition and creating a cohesive visual rhythm across the digital experience.
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